SO, You Want To Sell Your Home! The 4 P's of Selling

Pricing, Product, Patience, Promotion and Timing

PRICING DETERMINE YOUR ESTIMATED NET: How much do you need to put in your pocket? Build your price from there and see if it is reasonable with sold homes in your area. Factor in items such as State Revenue Stamps, Preparation of Documents, Outstanding Mortgage(s), fees, etc. Be careful not to under price or overprice your home.

PRODUCT MOST HOMEBUYERS BUY ON EMOTIONS AND JUSTIFY BY LOGIC: Step back. Look at your home from the buyer’s point of view. Try to separate your emotions from selling your home. What can you do that would make a prospective buyer want to buy this house? Within seconds after pulling into your driveway the buyer is forming opinions.

PATIENCE A HOME IS USUALLY THE LARGEST INVESTMENT A BUYER WILL MAKE: No matter how quickly the seller wants to sell, the buyer buys in their time. The listing agent promotes the home through various methods in order to attract agents with buyers, but the buyer cannot be rushed into a decision. Now, more than ever, the homeowner must make sure the home sparkles&shines.

PROMOTION BASIC RULE OF ADVERTISING; SELL THE SIZZLE, NOT THE STEAK: For real estate, that means selling the real-world benefits of owning the home instead of just describing cold facts about the property.

TIMING A SEASON FOR SELLING: When are more buyers looking for a home in this market? This could be almost as important as setting the price. Check with your agent and ask for stats on your local market.

Other agents probably have their important lists of selling. I would be interested in hearing yours.